"aime is the best produced show i have ever attended. the networking opportunities
and new vendors alone far surpassed all of my expectations."
Ron FoxworthyR/A Performance Group (USA)

aime marketing

AIME’s promise is to deliver both new and return trade visitors and quality hosted buyers every year. This is done through AIME’s integrated marketing campaign of trade advertising, public relations, direct mail, email, internet, telemarketing, local radio and press advertising and promotion at industry events throughout the world.

RTE also works closely with a number of media partners and industry associations to maximise our advertising, editorial spread and frequency in print and online publications.

The AIME 2008 Marketing Campaign will include:

• Direct mail and inserts – more than 30,000 invitations, postcards and leaflets.
• Email – more than 60,000 email invitations, newsletters and tickets.
• Telemarketing of key target markets.
• Print advertising in trade journals in Australia, New Zealand, Asia, Europe, South Africa, the Middle East and in Australian newspapers.
• Public relations – more than 70 media releases and articles will be distributed to our global media list.
• Website promotions.
• Banner advertisements.

media opportunities for you

At AIME we bring the media to you. Our AIME Media Office encourages journalists to attend AIME by providing news, media releases, product releases, news conferences and computer facilities so they can work onsite at AIME.

As an exhibitor, you have access to AIME’s public relations agency to maximise your participation at the event free of charge.

The AIME PR team can assist you with inclusion of your information in AIME media releases and a PR strategy that will ensure your success at AIME.

• Gain editorial in the AIME previews and the AIME Daily
• Host a media launch in the custom designed media office
• Distribute your media kit to leading national and international trade journalists
• Make contact with more than 70 media representatives attending AIME

If you would like more information about AIME’s Marketing Communications campaign, please contact Janelle Schreiber, Schreiber Public Relations on tel: +61 3 9589 3328 or email: janelle@schreiberpr.com.au.

"AIME is a fantastic promotional opportunity for Dubai. It’s a chance to meet and network with many
of our valued business partners from a range of industries and locations all in one place. The event
is a core component of our promotional activities, and 2007 was highly successful." 
Jemima HoileDubai Dept Tourism & Commerce Marketing