Recognised as one of the world's most 'liveable' cities, Melbourne (the capital of the state of Victoria) is celebrated for its friendly locals, efficient services, fine wine and dining, and world-class facilities.
Experience Melbourne - the events capital of Australia
There is always something new to see, taste or experience in this dynamic city and as Australia's events capital, Melbourne's atmosphere is even livelier when the Australian Formula 1TM Grand Prix, the Melbourne Spring (horse) Racing Carnival or the Australia Open Tennis Championships are in action. The city boasts comprehensive transport systems, ultra-modern venues, and extensive accommodation for any event.
Renowned as a major centre for research and development in the medical, science, technology and business industries, Melbourne provides the perfect setting for today's meetings, incentive travel programs, conventions and exhibitions. The city's ideal Business Events infrastructure includes Australia's premier convention centre, the Melbourne Convention and Exhibition Centre, located on the banks of the picturesque Yarra River and home to AIME.
Within Melbourne's hidden laneways the city really comes to life. Here you will experience the city's contagious passion for coffee at chic cafés, sample award-winning local beer and wine at boutique bars, and gain a unique insight into local culture by visiting independent art galleries.
Cosmopolitan Melbourne is a city on show and has everything you need to make your visit a fantastic experience, from both a business and leisure perspective.
The Gateway to Victoria
Melbourne is the gateway to Victoria's regional escapes, offering new dining, outdoor and cultural experiences. Travel for less than two hours in any direction and you will find yourself in one of the state's regions renowned for its food and wine, nature-based or spa and wellness experiences.
Top Melbourne experiences
- Gain a new perspective of the Great Ocean Road, voted the best coastal drive on the planet, by hovering over the coast in a helicopter.
- Join the locals for a Test Match (cricket) or Aussie Rules football game at the hallowed Melbourne Cricket Ground (MCG).
- Sip champagne in a hot air balloon as the sun rises over the Yarra Valley wine region.
- Hand-pick and learn to cook local produce in the Mornington Peninsula, then match your fare with fine local wine.
- Tee off at one of the state's 400 public and private golf courses, set in diverse landscapes; from sand based links and alpine environments to courses along the Murray River or the southern coastline.
- Stumble upon the city's best shopping secrets, and take in the history and architecture of Australia's largest labyrinth of cobblestone laneways and Victorian era arcades.
- Kick back at one of Melbourne's rooftop retreats, open year-round for drinks and city views.
- Get up close and personal with the world's smallest penguins as they waddle ashore in the ultimate Penguin Parade at Philip Island Nature Park.
- Take the elevator up 88 levels to the Eureka Skydeck 88, the highest public vantage point in the Southern Hemisphere.