From Comic Cons to Video Games - Behind the Scenes of ReedPop, the World's Biggest Pop Culture Event Organisers

From Comic Cons to Video Games - Behind the Scenes of ReedPop, the World's Biggest Pop Culture Event Organisers

20 Feb 2018, 11:45 - 12:30

Theatre
Language:
English

From comics to movies to games, the rise of geek culture has made way for massive festivals and expos where it can be marketed, promoted, and celebrated. What does it take to build a consumer expo with literally hundreds of thousands of attendees, each looking for a personal connection to their favourite brands? How to you bring passionate strangers together in genuine credible ways? How do you balance that out with sponsors and exhibitors worth billions of dollars?

Join representatives from the world’s biggest pop culture event organiser ReedPOP – the creators of New York Comic-Con, Star Wars Celebration and PAX – as they share stories of the rise of pop culture events in Australia, the challenges faced, and unique learnings.

Guy ‘Yug’ Blomberg, Global PAX Content Director, ReedPOP, an expert in event trends and niche markets said that there are opportunities for event organisers to break away from the norm.

“We’re all constantly looking for ways to make our events more exciting, unique, and engaging. How can you look at your show from a different angle, explore crazy opportunities while mitigating risk, or connect with delegates, attendees, and suppliers in, credible and authentic ways? We’re excited to share a behind-the-scenes look at ReedPOP at AIME 2018 that will hopefully encourage, motivate, and inspire you,” said Mr Blomberg.

 

Contributors

  • Guy ‘Yug’ Blomberg

    Speaker

    Global PAX Content Director

    ReedPOP

    Guy is the Global Content Director for PAX, the largest video game festivals in North America and Australia. He has over 15 years’ experience in the...

  • Jono Whyman

    Speaker

    Event Manager

    ReedPOP

    Jono Whyman is the Event Manager at ReedPOP Australia, leading the sales, marketing and content teams on Oz Comic-Con and PAX Australia. Jono was the...

  • Laura Blagys

    Speaker

    Marketing Manager

    ReedPOP

    Laura is no stranger to the marketing world of ReedPOP having worked both domestically and in the U.S. on ReedPOP events. She’s now leading the...

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