Professional Standards in Business Event Management - Presented by PCMA-ICESAP

Professional Standards in Business Event Management - Presented by PCMA-ICESAP

20 Feb 2018, 15:45 - 16:35

Theatre
Language:
English

Hear the views of a major corporate client, an agency principal & a leading supplier on the need for greater professionalism in Business Events and what failing to address the need could mean for the industry.  They will consider how Business Events stacks up against advertising and other marketing disciplines from a standards & compliance point-of-view.PCMA/ICESAP Panel Discussion

Contributors

  • Caleb Bush

    Speaker

    Managing Director

    George P Johnson

    Caleb is both an award winning Creative Producer and a strategic and intuitive business leader who manages a dynamic team of 90 staff located in...

  • Michelle Crowley

    Speaker

    Senior Director, Global Strategy

    PCMA

    Michelle Crowley leads the Professional Convention Management Association’s [PCMA] global development strategy and global education and...

  • Jeremy Baker

    Speaker

    Director of Business Development, Meetings & Events

    Pan Pacific Hotels Group

  • Georgie Farmer

    Speaker

    Group Manager, Global Travel, Meetings & Events

    Microsoft Procurement

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