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Developments and Trends Impacting Association Conference and Events

Description: Associations are a major component of the business events sector.  Individuals or organisations come together for a common cause, and possibly the most frequent reason for associating is education and training. This is traditionally delivered by workshops, seminars, conferences and international congresses. Whilst there are more online opportunities available as well, the associations sector will remain major players in running meetings because nothing is better than face-to-face interaction.

In this AIME educational session arranged by Association Forum, the leading network for associations in Australia, a senior representative of PCMA will share their observations based upon their extensive experience and research.  This leading-edge knowledge will be supported by a panel of significant participants in the Australian associations meeting sector who will share their ideas on ensuring associations run excellent events.

Time and Date: 14:15-16:15, Wednesday 19 February 2014

Presented in association with Associations Forum and Professional Convention Management Association


Sherrif Karamat, CAE, MBA, PCMA

Sherrif Karamat, CAE, MBA, joined Professional Convention Management Association (PCMA) is 2003 as Vice President of Sales and Sponsorship and was appointed Chief Operating Officer (COO) in April 2008.

As COO, Karamat is a key member of the executive team of PCMA and oversees PCMA's global business development and major revenue streams including strategic partnerships, Convene and PCMA's print and digital media products.

A 20+ year veteran of the meetings and convention industry, Karamat served as the Vice President of Business Sales and Serviecs for Tourism Toronto and has held several senior sales and marketing positions in the Hotel industry.

Julie Hood, Director Events, Australian Petroleum Production & Exploration Association (APPEA)

Julie Hood is currently Director of Events for the Australian Petroleum Production & Exploration Association (APPEA) and has been responsible for delivering successful events for the Association since 2000.

The flagship event for APPEA consistently attracts over 3000 delegates, over 200 exhibitors covering over 12,000sqm and in excess of 50 corporate sponsors. The conference and exhibition is held annually – always in Australia and is the premier oil and gas event in the southern hemisphere.

Heading up an in-house events team of four, Julie works hard to maintain strong relationships with key suppliers to deliver a consistent product for the main conference and the additional events run by APPEA throughout the year.

Prior to her time at APPEA, Julie worked at the Brisbane Convention Centre, working from the ground level up from F&B attendant to Event Manager – gaining the operational knowledge that is paramount to run successful events.

Nicolette Hughes, Director Conference and International Events, Association of Superannuation Funds of Australia Ltd

Nicolette Hughes has over 20 years’ experience in organising national and international events throughout Asia-Pacific, all within not for profit businesses and associations.

Nicolette currently is the Director Conference and International Events for the Association of Superannuation Funds (ASFA), a national association representing superannuation funds, trustees and through them, the members of funds.  Since joining ASFA in 2004, Nicolette has enjoyed various senior event roles demonstrating success in developing sponsorship, member engagement and loyalty programs, strategic partnerships. She has been Project Director on various complex event projects with teams of up to 60 staff and volunteers, as well as led teams delivering 100+ events annually.

Nicolette has also over 15 years being part of leadership teams reporting directly to the CEO in a number of associations where she is strategic and influential as a leader shaping the organisation’s future.


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AIME 2015 Dates
Tuesday 24 February 10am - 6pm
Wednesday 25 February 10am - 5pm