Associations-only session at AIME
8.00am to 9.45am - Tuesday 21 February at the Melbourne Convention & Exhibition Centre.
A one-off education session exclusively for Australian association managers and leaders is being hosted by held for the first time at AIME 2012.
Associations attending "Growing Association Events: Tools and Perspectives" will receive step-by-step guides, tools and templates they can use to help them plan and execute successful events, They will also have the opportunity to quiz an expert panel of association leaders about what really happens on the ground.
Hosted by the Australia Associations Project in conjunction with Associations Forum, the event is free-of-charge for associations attending AIME. To register for the session, contact Hannah Lewis on 02 9904 8200 or at hannah@associations.net.au
Topic: Growing Association Events: Tools and Perspectives
Date: Tuesday, 21 February, 2012
Time: 8am - 9.45am
Venue: Melbourne Convention & Exhibition Centre (MCEC), Meeting Rooms 2 & 3
Facilitator: John Peacock, General Manager, Associations Forum
Presenter: Julie Sheather, Manager, Australia Associations Project
Panelists:
- Dr Wayne Castle, National Events Manager, Australian Water Association
- Vicki Smith, General Manager Learning and Development, Australian Physiotherapy Association
- Bronwyn Wilcox, Events Manager - Victorian Division, Australian Institute of Company Directors
Session précis:
The success of any association convention or congress is highly dependent on attracting the right number of the right delegates for both financial and brand reasons. This session will include leading edge knowledge from Julie Sheather of the Australian Associations Project plus a panel discussion featuring association perspectives on running events ranging in size from workshops and seminars up to conferences, exhibitions and international.
Julie Sheather, Manager of the Australia Associations Project will bring to life the recently released Australia Associations Project tool kit to help you achieve this objective by providing you with some practical hints and tips to attract more delegates to your event, whether running your conference in-house or alongside your nominated Professional Conference Organiser (PCO).
Topics to be covered by Julie Sheather include:
- Developing a successful event marketing strategy
- Templates to help plan and execute successful events
- Examples of pre-event and post-event surveys
- Marketing and communication plans
- Budgets
- Maximising the right communication channels
- Digital marketing, PR, advertising, sales promotions & social media
- Learning from experience and measuring your success
The expert experienced panel will discuss topics such as:
- Using small events to build attendees at large events
- Tailoring marketing strategies to subsets of the potential audience
- Utilising a mix of communication channels
- Finding the right marketing channels: what is most valuable; what doesn t work; whats new
- Utilising volunteer contacts and connections